Stop Personifying your Ideal Client… the “Secret” to Selling More is Empathy mapping the buyer’s journey …

Jennifer BaileyArticles, FeaturedLeave a Comment

Do you use a “Persona” or “Avatar” to define your target market? Maybe it helps you to put things into perspective when you’re writing your content or running ads… Have you identified what they might look like, what their basic demographic data is… what they do on the weekend, and a list of where they go on vacation? Good for … Read More

Lead magnet template

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Lead magnets are one of the easiest, fastest, and WARMEST ways to get qualified leads in your pipeline… from a downloadable content offer to usable templates and workbooks… lead magnets can make or break your lead gen. Over the last 15 years, I’ve studied and tested a lot of lead magnets… and the #1 thing that they all have in … Read More

5 signs your website is silently killing sales

Jennifer BaileyArticlesLeave a Comment

Is having a website actually silently KILLING your progress as an entrepreneur? ☠️This was a hard pill for me to swallow 💊 … I mean I started out designing websites from my dorm room 15 years ago… but >>> TRUTH PILL <<< sometimes a website is a distraction from your most impactful, meaningful activities… Here are the top 5 signs … Read More

Brand Alignment: what it means and why it’s crucial for businesses to succeed

Jennifer BaileyArticles, FeaturedLeave a Comment

Table of Contents Brands and the subconscious: how the Triune Brain affects our decisions Applying the triune brain to the buyers’ journey Brand Alignment in the Buyers’ Journey Brand Alignment offers clear values and a consistent marketing narrative How to have brand alignment 10 questions to ask that prove brand alignment Take the Blocked Buyer Diagnosis Brands are everywhere. From … Read More

How to eliminate your competition by responding to the real needs of real people

Jennifer BaileyArticlesLeave a Comment

There are two types of organizations: the ones that respond to market demand, and the ones that create market demand. If you are in the business of responding to the demands of the market, your product or service is in heavy competition with other businesses similar to yours, and gaining visibility and creating strong differentiators are what will make you … Read More

Slaying dragons: how entrepreneurs create paradigm shifts that change the world

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All great heroes are dragon slayers. … Reading was once controlled by the elite… … It was once “true” that the world was flat… … Doctors didn’t always wash their hands… Until someone was courageous enough to challenge the old belief system and invent a new way of doing things… … The printing press brought free thought to the world… … Read More

Empathy Mapping: 4 Key Insights into What Probate Families Are Feeling and Thinking

Jennifer BaileyArticles, Real Estate NewsLeave a Comment

Download the Slides When you’re going through a tough time, it’s nice to know that someone understands what you’re going through. That’s the idea behind empathy mapping: trying to understand what people are feeling and thinking in order to better serve them. I was fortunate enough to hold an empathy mapping workshop with probate real estate professionals from multiple states … Read More

How do I choose a probate domain name?

Jennifer BaileyArticlesLeave a Comment

When you think about choosing a name where your probate website will live… you are probably wondering whether or not you should choose something with “probate” in the name… right? ……… I want you to reconsider this approach… Here’s why: Unless you are an attorney or work for your local court system, search volume for probate-related words … Read More