No marketer wants to develop from scratch… at least not all the time… which makes Canva lead magnet templates so valuable. And Canva – unlike any other templating tool out there – makes it extremely simple and quick to design using a template – or even better – design your own templates to repurpose based on your own brand. With … Read More
Lead Magnet Template
Let’s face it, lead magnets can be a lot of work. But creating an effective lead magnet template doesn’t have to be complicated. With the right strategy and skills, you will have a lead magnet that drives conversions! Creating lead magnets is all about providing value. They should give people something they want or need in exchange for their contact … Read More
How to use keyword research to bootstrap traffic to a new website
Keyword research is an essential part of any online marketing strategy. It allows you to uncover the most effective ways to target your audience and make sure that your content gets in front of them. When done correctly, it can help you drive more organic traffic to your website, increase visibility for a new site, and boost conversions from search … Read More
Creating a cult of obsessed brand buyers (Hint: it’s not related to price)
I was walking through Target the other day and I literally stopped dead in my tracks. I slowly moved my head to the left, and my mouth dropped open… “Liquid Death” … it was a black and gold can of… of what?? Was it beer, coffee… an energy drink? I HAD to know what it was. It was… Water. Super … Read More
Stop Personifying your Ideal Client… the “Secret” to Selling More is Empathy mapping the buyer’s journey …
Do you use a “Persona” or “Avatar” to define your target market? Maybe it helps you to put things into perspective when you’re writing your content or running ads… Have you identified what they might look like, what their basic demographic data is… what they do on the weekend, and a list of where they go on vacation? Good for … Read More
Free, downloadable Lead magnet template
Lead magnets are one of the easiest, fastest, and WARMEST ways to get qualified leads in your pipeline… from a downloadable content offer to usable templates and workbooks… lead magnets can make or break your lead gen. Over the last 15 years, I’ve studied and tested a lot of lead magnets… and the #1 thing that they all have in … Read More
5 signs your website is silently killing sales
Is having a website actually silently KILLING your progress as an entrepreneur? ☠️This was a hard pill for me to swallow 💊 … I mean I started out designing websites from my dorm room 15 years ago… but >>> TRUTH PILL <<< sometimes a website is a distraction from your most impactful, meaningful activities… Here are the top 5 signs … Read More
9 first things every business needs to put into their marketing budget
Starting a business is a lot of work. There are so many things you need to do to get your business off the ground… but the one thing you need to ask yourself is… if you build it… will they come? And if you don’t have the right marketing foundation in place to start turning wheels for you… the answer … Read More
Brand Alignment: what it means and why it’s crucial for businesses to succeed
Table of Contents Brands and the subconscious: how the Triune Brain affects our decisions Applying the triune brain to the buyers’ journey Brand Alignment in the Buyers’ Journey Brand Alignment offers clear values and a consistent marketing narrative How to have brand alignment 10 questions to ask that prove brand alignment Take the Blocked Buyer Diagnosis Brands are everywhere. From … Read More
How to eliminate your competition by responding to the real needs of real people
There are two types of organizations: the ones that respond to market demand, and the ones that create market demand. If you are in the business of responding to the demands of the market, your product or service is in heavy competition with other businesses similar to yours, and gaining visibility and creating strong differentiators are what will make you … Read More
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