Slaying dragons: how entrepreneurs create paradigm shifts that change the world

Jennifer BaileyArticlesLeave a Comment

All great heroes are dragon slayers. … Reading was once controlled by the elite… … It was once “true” that the world was flat… … Doctors didn’t always wash their hands… Until someone was courageous enough to challenge the old belief system and invent a new way of doing things… … The printing press brought free thought to the world… … Read More

Empathy Mapping: 4 Key Insights into What Probate Families Are Feeling and Thinking

Jennifer BaileyArticles, Real Estate NewsLeave a Comment

Download the Slides When you’re going through a tough time, it’s nice to know that someone understands what you’re going through. That’s the idea behind empathy mapping: trying to understand what people are feeling and thinking in order to better serve them. I was fortunate enough to hold an empathy mapping workshop with probate real estate professionals from multiple states … Read More

How do I choose a probate domain name?

Jennifer BaileyArticlesLeave a Comment

When you think about choosing a name where your probate website will live… you are probably wondering whether or not you should choose something with “probate” in the name… right? ……… I want you to reconsider this approach… Here’s why: Unless you are an attorney or work for your local court system, search volume for probate-related words … Read More

The truth about real estate SEO the experts won’t tell you

Jennifer BaileyArticlesLeave a Comment

A lot of real estate professionals spend time and money on their SEO… writing content, using GMB, hiring an SEO “expert”… …with no real way to know if that SEO is going to work… The truth that most “SEO experts” won’t tell you is that there are three major barriers to keyword traffic for real estate… First, is the amount of … Read More

3 Formulas to Create a Headline Using Your Value Proposition

Jennifer BaileyArticlesLeave a Comment

Why should people do business with you instead of someone else?  This, essentially, is your value proposition.  This simple, one-line statement can easily and effectively clarify your message so the right customers will listen.   A lot of people spend hours or even days trying to define their value prop, but it’s actually very simple and straightforward. You want to follow … Read More

Don’t block the exit: How shitty cancellation policies cause more customers to abandon brands

Jennifer BaileyArticlesLeave a Comment

“You can’t cancel until you answer this 3 question survey,” or “We are sorry to hear that you are leaving us, but before you do, you’ll need to schedule an appointment with a customer service rep.” Wha??? As marketers, we’ve all been there. We’ve had to email customer service to cancel a subscription. Sometimes emailing the same customer service email … Read More

Reaching buyers the natural way: 5 truths about emotional decision making

Jennifer BaileyArticles, UncategorizedLeave a Comment

Did you know that 95 of decision-making is unconscious? The most obvious example of this is breathing, or even parking your car in the same spot at work every day. But what about more serious decisions, like a marriage proposal… or even, buying a house? In a study by Harvard Professor Gerald Zaltman, it was found that customers actually make … Read More

4 competitive advantages into Google My Business for real estate

Jennifer BaileyArticles, UncategorizedLeave a Comment

As the Yellow Pages of our day, Google Maps allows businesses to create, verify and manage their own profile through Google My Business. In addition to address, phone number, and category, business owners can also promote and respond to reviews, post photos, and promote events or announcements in the latest posts section. It all sounds pretty straightforward, right? So, is … Read More