I was walking through Target the other day and I literally stopped dead in my tracks. I slowly moved my head to the left, and my mouth dropped open… “Liquid Death” … it was a black and gold can of… of what?? Was it beer, coffee… an energy drink? I HAD to know what it was. It was… Water. Super … Read More
Stop Personifying your Ideal Client… the “Secret” to Selling More is Empathy mapping the buyer’s journey …
Do you use a “Persona” or “Avatar” to define your target market? Maybe it helps you to put things into perspective when you’re writing your content or running ads… Have you identified what they might look like, what their basic demographic data is… what they do on the weekend, and a list of where they go on vacation? Good for … Read More
Lead magnet template
Lead magnets are one of the easiest, fastest, and WARMEST ways to get qualified leads in your pipeline… from a downloadable content offer to usable templates and workbooks… lead magnets can make or break your lead gen. Over the last 15 years, I’ve studied and tested a lot of lead magnets… and the #1 thing that they all have in … Read More
5 signs your website is silently killing sales
Is having a website actually silently KILLING your progress as an entrepreneur? ☠️This was a hard pill for me to swallow 💊 … I mean I started out designing websites from my dorm room 15 years ago… but >>> TRUTH PILL <<< sometimes a website is a distraction from your most impactful, meaningful activities… Here are the top 5 signs … Read More
Brain Dumping – release your mind tornado and get clarity!
What is a Brain Dump? When we come across something that needs attention, it gets stuck in our brains – particularly if there are unresolved issues surrounding it. These thoughts take up valuable space in our minds, and when left there to sit… it can create quite the mind tornado. You can release your “mind tornado” by releasing all of your … Read More
9 first things every business needs to put into their marketing budget
Starting a business is a lot of work. There are so many things you need to do to get your business off the ground… but the one thing you need to ask yourself is… if you build it… will they come? And if you don’t have the right marketing foundation in place to start turning wheels for you… the answer … Read More
Brand Alignment: what it means and why it’s crucial for businesses to succeed
Table of Contents Brands and the subconscious: how the Triune Brain affects our decisions Applying the triune brain to the buyers’ journey Brand Alignment in the Buyers’ Journey Brand Alignment offers clear values and a consistent marketing narrative How to have brand alignment 10 questions to ask that prove brand alignment Take the Blocked Buyer Diagnosis Brands are everywhere. From … Read More
How to eliminate your competition by responding to the real needs of real people
There are two types of organizations: the ones that respond to market demand, and the ones that create market demand. If you are in the business of responding to the demands of the market, your product or service is in heavy competition with other businesses similar to yours, and gaining visibility and creating strong differentiators are what will make you … Read More
Slaying dragons: how entrepreneurs create paradigm shifts that change the world
All great heroes are dragon slayers. … Reading was once controlled by the elite… … It was once “true” that the world was flat… … Doctors didn’t always wash their hands… Until someone was courageous enough to challenge the old belief system and invent a new way of doing things… … The printing press brought free thought to the world… … Read More
Empathy Mapping: 4 Key Insights into What Probate Families Are Feeling and Thinking
Download the Slides When you’re going through a tough time, it’s nice to know that someone understands what you’re going through. That’s the idea behind empathy mapping: trying to understand what people are feeling and thinking in order to better serve them. I was fortunate enough to hold an empathy mapping workshop with probate real estate professionals from multiple states … Read More
- Page 1 of 2
- 1
- 2