Do you use a “Persona” or “Avatar” to define your target market? Maybe it helps you to put things into perspective when you’re writing your content or running ads… Have you identified what they might look like, what their basic demographic data is… what they do on the weekend, and a list of where they go on vacation? Good for … Read More
9 first things every business needs to put into their marketing budget
Starting a business is a lot of work. There are so many things you need to do to get your business off the ground… but the one thing you need to ask yourself is… if you build it… will they come? And if you don’t have the right marketing foundation in place to start turning wheels for you… the answer … Read More
Brand Alignment: what it means and why it’s crucial for businesses to succeed
Table of Contents Brands and the subconscious: how the Triune Brain affects our decisions Applying the triune brain to the buyers’ journey Brand Alignment in the Buyers’ Journey Brand Alignment offers clear values and a consistent marketing narrative How to have brand alignment 10 questions to ask that prove brand alignment Take the Blocked Buyer Diagnosis Brands are everywhere. From … Read More