Lead magnets are one of the easiest, fastest, and WARMEST ways to get qualified leads in your pipeline… from a downloadable content offer to usable templates and workbooks… lead magnets can make or break your lead gen.
Over the last 15 years, I’ve studied and tested a lot of lead magnets… and the #1 thing that they all have in common is that they solve an immediate pain point for their potential buyer.
- A karate school checklist helped a martial arts school grow so much they were able to sell off their other locations and hit 6 figure months with one building.
- A digital lung health quiz helped a medical imaging center save more lives of former smokers with early prevention.
- My favorite content offer EVER was a guide to what to wear to a wake which still gets half a million hits a year and helped a funeral home grow to 30% market share and added a new location.
Lead magnets are POWERFUL. They can attract, qualify and capture the right leads for your business model – whatever that is.
But what makes a lead magnet template work? How do you build one so that it positions your business in a way to make a sale? Let’s take a look at the anatomy of a lead magnet, the criteria of a winning offer and the follow-up methods to make it work. We’ve also got a build-an-offer worksheet to help you produce your first lead magnet, and a free, editable Canva template that you can start using right away.