How to eliminate your competition by responding to the real needs of real people

Jennifer BaileyArticlesLeave a Comment

There are two types of organizations: the ones that respond to market demand, and the ones that create market demand. If you are in the business of responding to the demands of the market, your product or service is in heavy competition with other businesses similar to yours, and gaining visibility and creating strong differentiators are what will make you … Read More

Slaying dragons: how entrepreneurs create paradigm shifts that change the world

Jennifer BaileyArticlesLeave a Comment

All great heroes are dragon slayers. … Reading was once controlled by the elite… … It was once “true” that the world was flat… … Doctors didn’t always wash their hands… Until someone was courageous enough to challenge the old belief system and invent a new way of doing things… … The printing press brought free thought to the world… … Read More

Empathy Mapping: 4 Key Insights into What Probate Families Are Feeling and Thinking

Jennifer BaileyArticles, Real Estate NewsLeave a Comment

Download the Slides When you’re going through a tough time, it’s nice to know that someone understands what you’re going through. That’s the idea behind empathy mapping: trying to understand what people are feeling and thinking in order to better serve them. I was fortunate enough to hold an empathy mapping workshop with probate real estate professionals from multiple states … Read More

The top secrets to creating influence that aren’t already being done in your market

Jen BaileyArticlesLeave a Comment

The past 10 years have been incredibly impactful for probate as a niche industry. There is so much we have learned about marketing to the personal representative…  We’ve mastered cold calling and direct mail techniques. We’ve discovered how to build referral and vendor networks. We’ve learned how to put empathy first as a marketing value.  But we also know that … Read More

How do I choose a probate domain name?

Jennifer BaileyArticlesLeave a Comment

When you think about choosing a name where your probate website will live… you are probably wondering whether or not you should choose something with “probate” in the name… right? ……… I want you to reconsider this approach… Here’s why: Unless you are an attorney or work for your local court system, search volume for probate-related words … Read More

The truth about real estate SEO the experts won’t tell you

Jennifer BaileyArticlesLeave a Comment

A lot of real estate professionals spend time and money on their SEO… writing content, using GMB, hiring an SEO “expert”… …with no real way to know if that SEO is going to work… The truth that most “SEO experts” won’t tell you is that there are three major barriers to keyword traffic for real estate… First, is the amount of … Read More

How to Write a Bio

Jen BaileyUncategorizedLeave a Comment

Click here to read the Jarvis article on how to write a bio COPY this Google doc and use it as a prompt to write your own bio: What do you do? Who do you do it for? How long have you been doing that? What did you do before? Where did you grow up Where do you live now … Read More

3 Formulas to Create a Headline Using Your Value Proposition

Jennifer BaileyArticlesLeave a Comment

Why should people do business with you instead of someone else?  This, essentially, is your value proposition.  This simple, one-line statement can easily and effectively clarify your message so the right customers will listen.   A lot of people spend hours or even days trying to define their value prop, but it’s actually very simple and straightforward. You want to follow … Read More

Don’t block the exit: How shitty cancellation policies cause more customers to abandon brands

Jennifer BaileyArticlesLeave a Comment

“You can’t cancel until you answer this 3 question survey,” or “We are sorry to hear that you are leaving us, but before you do, you’ll need to schedule an appointment with a customer service rep.” Wha??? As marketers, we’ve all been there. We’ve had to email customer service to cancel a subscription. Sometimes emailing the same customer service email … Read More