Why should people do business with you instead of someone else?  This, essentially, is your value proposition.  This simple, one-line statement can easily and effectively clarify your message so the right customers will listen.   A lot of people spend hours or even days trying to define their value prop, but it’s actually very simple and straightforward. You want to follow … Read More

“You can’t cancel until you answer this 3 question survey,” or “We are sorry to hear that you are leaving us, but before you do, you’ll need to schedule an appointment with a customer service rep.” Wha??? As marketers, we’ve all been there. We’ve had to email customer service to cancel a subscription. Sometimes emailing the same customer service email … Read More

Digital marketers are like lawyers at the capital, they are everywhere. (I was going to say plastic surgeons in California but it just didn’t feel right). Unlike a lip injection, though, where you can look on Google and Yelp for the best reviews near you, it isn’t as easy to pinpoint a digital marketer who can offer you what you … Read More

I still remember when LiveJournal came out in 1999 after the word “weblog” was dropped in favor of simply “blog.” It was the first time in history that everyday people like me, with no coding experience, could share information on the web. A beautiful expression of self, and the first opportunity for people from all over the world to read … Read More