As a vacation rental owner, one of the key aspects of ensuring the success and efficiency of your business is having the right booking software. This essential tool streamlines the reservation process, manages bookings, and maximizes occupancy rates. For WordPress users, the good news is that there is a plethora of booking software options available, each with its unique features … Read More

How do you even begin to start writing content for a website? Most people think of a website in “pages”… home page, about page, services page, reviews page… There’s nothing wrong with this approach in the traditional sense, but what it leaves out is the opportunity to speak to the reason why someone is visiting your website in the first … Read More

You’re probably thinking, “I already have a logo!” Box one checked! If this is you, hoorah and congrats. Now let me burst your bubble… A “logo” isn’t a “brand.” I mean, technically, the word brand comes from the idea of burning a piece of wood with a hot iron. You know, marking your cattle, labeling something that belongs to you, … Read More

How to stop stalling (and start building) a unique, memorable, and engaging brand experience online In my 20 years as a web designer, I can tell you without a doubt that the majority of website builds get held up in the approach… not the approval process, not the actual time it takes to code or design pages… but in Step … Read More

No marketer wants to develop from scratch… at least not all the time… which makes Canva lead magnet templates so valuable. And Canva – unlike any other templating tool out there – makes it extremely simple and quick to design using a template – or even better – design your own templates to repurpose based on your own brand.  With … Read More

Let’s face it, lead magnets can be a lot of work. But creating an effective lead magnet template doesn’t have to be complicated. With the right strategy and skills, you will have a lead magnet that drives conversions! Creating lead magnets is all about providing value. They should give people something they want or need in exchange for their contact … Read More

Keyword research is an essential part of any online marketing strategy. It allows you to uncover the most effective ways to target your audience and make sure that your content gets in front of them. When done correctly, it can help you drive more organic traffic to your website, increase visibility for a new site, and boost conversions from search … Read More

I was walking through Target the other day and I literally stopped dead in my tracks. I slowly moved my head to the left, and my mouth dropped open… “Liquid Death” … it was a black and gold can of… of what?? Was it beer, coffee… an energy drink? I HAD to know what it was. It was… Water. Super … Read More

Lead magnets are one of the easiest, fastest, and WARMEST ways to get qualified leads in your pipeline… from a downloadable content offer to usable templates and workbooks… lead magnets can make or break your lead gen. Over the last 15 years, I’ve studied and tested a lot of lead magnets… and the #1 thing that they all have in … Read More